Project Blue USA
Sign in

Brand and logo

Our mascot is a blue donkey in a superhero cape. Use it as shown here.

Variants

full: square mascot for app icons, avatars and share images.
icon: head and cape collar for favicons and tiny spaces.
Project Blue USA
Project Blue USA
horizontal: mascot with the wordmark for headers.

Downloads

Colors

Brand blue
#1846b8
Mascot blue
#1d4fd0
Deep blue
#0f2f86
Muzzle and ears
#c9d6ff
Cape red
#c8102e
White
#ffffff

Size and clear space

  • Minimum size: full mascot 48 px, icon 16 px, horizontal logo 24 px tall.
  • Clear space: keep at least the height of the donkey's ear (about one quarter of the logo height) free on every side.
  • On dark backgrounds keep the light tile or use the dark-background wordmark colors shown above.

Color rules

  • The donkey stays blue. The cape stays red, white and deep blue.
  • The wordmark is deep blue with the word "Blue" in brand blue.

Do not

Do not Recolor the donkey (for example to red).
Do not Stretch, squash, rotate or crop the logo.
No text, circles, party letters or party logos added to or next to the mascot.
Do not Combine or imitate any party or committee mark, including the DNC marks.

Independence and trademark

Project Blue USA is independent. We are not affiliated with or endorsed by any political party (including the DNC), candidate, campaign, PAC, government or company. We take no money from parties, candidates, campaigns, PACs or governments, and no one outside our editors can edit or approve what we publish. Our news stories, fact checks and the record entries on officials' pages meet our five-source, two-person rule, with sources tagged so you can check them yourself. Official records link to the original. Automated feed posts (outlets' headlines and AI news briefs) are labeled and are not checked by a person.

Trademark clearance and registration pending owner/counsel review. The cape uses a stylized, incomplete stars-and-stripes motif because 15 U.S.C. §1052(b) bars registration of marks comprising the U.S. flag.

Brand and logo · Project Blue USA